Digital MarketingWebsite design plays an important role in attracting and retaining customers to your business. If you have been wondering how designing your website can be used to promote your product, service or brand! Besides the obvious reason why brands spend so much time, effort and money in designing great websites a lesser-known impact that website design have, is on Search Engine Optimisation. (SEO) You must always keep the principle of clean and efficient design in your mind while approaching the concept of website design. This is important as it plays an important role in your digital marketing strategy and can improve the overall rankings on search results. Web design also affects certain factors such as affecting the bounce rates as well as the overall responsiveness of the website. Let us take a closer look into understanding the different metrics web design has on certain factors, in your digital marketing strategy.
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